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Sport & Housing: Working Together
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People working in sport, leisure and housing from across the North West heard about the benefits of incorporating sports developments into social housing schemes at a one-day conference that took place at the City of Manchester Stadium on Friday March 2nd 2007.

The conference looked specifically at projects across the North West Region that has successfully delivered sports programmes within social housing schemes. It placed the spotlight on key issues including national sport policy, sport and leisure in the built environment as well as involvement from residents and tenants associations.

Carole Hassan, Regional North West Sports Board member for Sport England and Board Member of Warrington based Golden Gates Housing Association, provided the keynote address. Formerly Chief Executive of two local authorities and with a background in community development, Carole Hassan has a wealth of experience of strategic and operation management of local services, including housing, environment, planning and social services. She is currently a Golden Gates Housing Association Board member with specific responsibility for learning.

The conference was co-ordinated by Sport 4 Life, a not-for-profit sports management company on behalf of Sport England. It gave delegates the chance to hear from a range of projects about the benefits of housing providers delivering sports programmes.
Stewart Kellett, Regional Director, Sport England North West: ‘Sport England’s primary objective is to increase participation. With our partners in the North West we need to increase participation to 50% by 2020 - this means an increase of 1% a year. One way to do this is to build sporting opportunities into social housing projects. We invest in community sport projects with partners from local authorities to NACRO. Housing associations, residents groups and providers are key partners for us. Together we have huge expertise and experience in planning, regeneration, investment, design and communications which we can share. By increasing opportunities for people to take part in sport on their doorstep, we make it easier for sport and exercise to be an integral part of living in a community.’  

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